People Counting

How well do you really know your store’s foot traffic? With people counting technology, you get insights that go beyond numbers—it’s actionable data that buys you time to act smarter and faster. 

People counting combines advanced cameras, sensors, and analytics to deliver invaluable insights into your store’s performance and security. Here's how it works and why it matters: 

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• Security Meets Marketing: People counting doesn’t just track numbers—it provides data like demographics, gender splits and age). Your Marketing teams will love your security system when it can check if their target market is who they think it is. 

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• Occupancy Timelines: Know how many people are in your store at any time. Monitor peak hours and compare with staffing rosters. Queue monitoring, too, can see if your staffing is adequate to combat customer frustrations. 

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• Demographic Breakdown: Gain insights into customer profiles and how they align with your target market. This helps refine both your marketing efforts and in-store strategies. 

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• Pairing with POS Data: Combine people counting data with sales information to calculate conversion rates, highlighting where you’re excelling and where improvements are needed. 

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• Hot Spot Analysis and Heat Mapping: Understand real customer behaviour within the store - a merchandiser's dream! See where people actually linger, what displays attract attention, and optimize layouts accordingly. With this tool alone, improved merchandising can payback for the security system on its own! 

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• Integrated CCTV Functionality: Double the value by pairing people counting systems with CCTV. Not only can you analyze foot traffic, but you’ll also have video documentation of incidents for Loss Prevention investigations. There is no extra cost for doing this as the CCTV is the people counting technology! 

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​​With people counting, you’re not just tracking foot traffic—you’re gaining a powerful tool to boost profitability, refine marketing, and optimize operations while still covering your security needs. Ready to uncover the full story of your store’s performance? 

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How to Justify People Counting Technology to Your Stakeholders

• Demonstrates ROI by optimizing staffing based on traffic patterns.

• Provides valuable marketing/merchandising insights through demographic breakdowns and heat maps.

• Increases operational efficiency by pairing with POS data to measure conversions.

• Improves compliance and safety with real-time occupancy tracking.

• Offers dual functionality as part of your CCTV system, maximizing your tech investment.

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How Security Technology Saves You Time with People Counting Technology

• Eliminates manual traffic monitoring by automating occupancy tracking.

• Speeds up decision-making with real-time analytics for staffing and store layout adjustments.

• Reduces investigation time when paired with CCTV to track movement trends and theft patterns.

• Identifies peak traffic times instantly, allowing managers to focus on high-risk periods.

• Streamlines loss prevention efforts by pinpointing store vulnerabilities faster.