Fear of Costly Tech That Doesn’t Pay Off?

Worried about investing in LP tech that looks good—but doesn’t deliver?

You’re not alone. No LP manager wants to be stuck defending a system that didn’t move the needle. What I see from teams who avoid this trap? They start with the problem—not the product.

They’re asking: What’s the specific issue we’re solving here? Can we measure it? How will we know if this tool helped?

This thinking leads to better results—and fewer regrets.

If you’re weighing a new LP solution, try this: Write down the problem in one sentence. If the tech doesn’t solve that clearly, it might not be the right tool.